Ad Appeal Analysis Essay Example | Topics and Well Written Essays - 750 words

Ad Appeal Analysis - Essay ExampleIn this advertizing, Guess uses the aggregation to sex because they necessity to bring to pass an impression that wearing their jeans is sexy. This appeal is in addition selected for this advertisement to give a clear idea their behind markets are the adults. Wearing Guess can also be a symbol of sexy lifestyle. Guess subscribe tos jeans for male and female adults who want to feel sexy while wearing this brand of jeans. I regain using this appeal can be in effect(p) only to those people who want to have sexy image. It can also be effective because it catches the fear of men and women. However, there are also some rational ones who might not find this advertisement convincing at all because the only receipts that they can see is the feeling of sexiness.Appeal to fear is commonly used by marketers in advertisements on health, hygiene, and home security. Usually, it communicates its message indirectly. Just like the advertisement below, it is rough taking care of ones heart. It doesnt show the audience what really is happening with their hearts. Instead, it used a scary scene and a line that would make one think. By looking at the picture, I would say that the ads tar exact markets are those people busy with their work or others who are busy with satisfying their lifestyle that they block up to have their heart checked-up. Appeal to fear is used in this sweet of ad because people are afraid to die. Since it is about health, this appeal could make its target segment act immediately. I think the use of appeal to fear is the most effective when it comes to this kind of messages. Heart problems are serious matters that are commonly taken for granted. This kind of ad lead serve as a wake up call to the target market. Top of FormHumorPepsi of all time comes up with bright ideas on their advertisement. The image below is a very humorous advertisement of Pepsi. It shows that even the straw chooses what soda to sip. Pepsi us es the humor appeal to make retention in consumers minds. If the audience will see this kind of advertisement, they will take a moment to laugh or smile about it. It on the nose means that it got their attention and it can easily be remembered. This advertisement does not show any particular target segment. I think this kind of appeal is not quite effective. It can be remembered by the consumers but it does not mean that they are convinced to buy this product.RationalThe image below is an advertisement of Loreal that uses rational appeal. If you can take a closer look at the picture, you can read at the right side the enumerated benefits of using this product. One cannot get the message of this advertisement by just looking at the picture. You should take time to read the texts included in the advertisement. Hair issue is quite scientific. That is wherefore rational appeal is used in this kind of advertisement. No one will believe the reliability of the product until they know the chemical ingredients of it. Loreal used this kind of appeal to clearly tell the consumers what they can benefit from this product and to explain why this product will really work. The target segments of this advertisement are the women who want to have beautiful and healthy-looking hair. I think this advertisement is quite effective because it can tell the market what it really wants to say. It can also be effective in convincing people because of the benefits and scientific information laid out in the ad. However, some people are too lazy to read and will just look at the image. ReferencesGuess, Inc. (2008). Guess Advertising. Retrieved November 24 2008 from http//www.guess.com/Advertising.aspx